The Plan

“A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth anniversary in 2019,” said Shri Narendra Modi as he launched the Swachh Bharat Mission at Rajpath in New Delhi. On 2nd October 2014, Swachh Bharat Mission was launched throughout length and breadth of the country as a national movement.

While leading the mass movement for cleanliness, the Prime Minister exhorted people to fulfil Mahatma Gandhi’s dream of a clean and hygienic India. Shri Narendra Modi himself initiated the cleanliness drive at Mandir Marg Police Station. Picking up the broom to clean the dirt, making Swachh Bharat Abhiyan a mass movement across the nation, the Prime Minister said people should neither litter, nor let others litter. He gave the mantra of ‘Na gandagi karenge, Na karne denge.’ Shri Narendra Modi also invited nine people to join the cleanliness drive and requested each of them to draw nine more into the initiative.

By inviting people to participate in the drive, the Swachhta Abhiyan has turned into a National Movement. A sense of responsibility has been evoked among the people through the Clean India Movement. With citizens now becomingactive participants in cleanliness activities across the nation, the dream of a ‘Clean India’ once seen by Mahatma Gandhi has begun to get a shape.

The Prime Minister has helped spread the message of Swachh Bharat by urging people through his words & action. He carried out a cleanliness drive in Varanasi as well. He wielded a spade near River Ganga at Assi Ghat in Varanasi under the Clean India Mission. He was joined by a large group of local people who cooperated in the Swachhta Abhiyan. Understanding the significance of sanitation, Prime Minister, Shri Narendra Modi has simultaneously addressed the health problems that Indians families have to deal with due to lack of proper toilets in their homes.

People from different sections of the society have come forward and joined this mass movement of cleanliness. From government officials to jawans, bollywood actors to the sportspersons, industrialists to spiritual leaders, all have lined up for the noble work. Millions of people across the country have been day after day joining the cleanliness initiatives of the government departments, NGOs and local community centres to make India clean. Organising frequent cleanliness campaigns to spreading awareness about hygiene through plays and music is also being widely carried out across the nation.

Bollywood celebrities to television actors came forward and actively joined the initiative. Noted personalities like Amitabh Bachchan, Aamir Khan, Kailash Kher, Priyanka Chopra and entire cast and crew of SAB TV show ‘Taarak Mehta Ka Ooltah Chashmah’ lend a hand to Swachh Bharat Abhiyan. Numerous sportspersons like Sachin Tendulkar, Sania Mirza, Saina Nehwal and Mary Kom’s contribution the clean India drive have been commendable.

Prime Minister Narendra Modi, in his monthly radio address ‘Mann Ki Baat’, has time and again lauded the efforts of individuals and various organizations across the country that have helped make the Swachh Bharat Abhiyan a huge success. The Prime Minister complemented a team of Government officials of Madhya Pradesh’s Harda district for their role towards a cleaner India. PM also praised five students of New Horizon School in Bangalore who developed a mobile based application for buying and selling waste.

Organisations like ICICI Bank, Punjab National Bank, XLRI Jamshedpur and IIM-Bangalore initiated mass cleanliness drives and spread awareness among the general public.

Shri Narendra Modi has always openly lauded the participation of people via social media. Shri Narendra Modi appreciated the efforts of Temsutula Imsong, Darshika Shah and a group of volunteers for their ‘Mission Prabhughat’ initiative in Varanasi.

The ‘#MyCleanIndia’ was also launched simultaneously as a part of the Swachh Bharat drive to highlight the cleanliness work carried out by citizens across the nation.

Swachh Bharat Abhiyan has become a ‘Jan Andolan’ receiving tremendous support from the people. Citizens too have turned out in large numbers and pledged for a neat and cleaner India. Taking the broom to sweep the streets, cleaning up the garbage, focussing on sanitation and maintaining a hygienic environment have become a practice after the launch of the Swachh Bharat Abhiyan. People have started to take part and are helping spread the message of ‘Cleanliness is next to Godliness.’

Swachh Bharat Mission in urban areas is focused on building individual toilets, community toilets and solid waste management. In rural areas, the emphasis is on behavioral change intervention including interpersonal communication, strengthening implementation and delivery mechanisms down to the Gram Panchayat level, and giving States flexibility to design delivery mechanisms that take into account local cultures, practices, sensibilities and demands. The incentive for building toilet has been increased by Rs 2000 from Rs 10000 to Rs 12000. Funds are also provided for Solid and Liquid Waste Management (SLWM) in Gram Panchayats.

Beti Bachao, Beti Padhao: Caring for the Girl Child

   

Our Mantra should be: ‘Beta Beti, Ek Samaan’

Let us celebrate the birth of the girl child. We should be equally proud of our daughters. I urge you to sow five plants when your daughter is born to celebrate the occasion.

PM Narendra Modi to citizens of his adopted village Jayapur.

Beti Bachao Beti Padhao (BBBP) was launched by the Prime Minister on 22nd January, 2015 at Panipat, Haryana. BBBP addresses the declining Child Sex Ratio (CSR) and related issues of women empowerment over a life-cycle continuum. It is a tri-ministerial effort of Ministries of Women and Child Development, Health & Family Welfare and Human Resource Development.

The key elements of the scheme include Enforcement of PC & PNDT Act, nation-wide awareness and advocacy campaign and multi-sectoral action in select 100 districts (low on CSR) in the first phase. There is a strong emphasis on mindset change through training, sensitization, awareness raising and community mobilization on ground.

The NDA Government is trying to bring about a transformational shift in the way our society looks at the girl child. PM Modi in his Mann Ki Baat lauded the Sarpanch from Bibipur in Haryana who started a ‘Selfie With Daughter’ initiative. PM also urged people to share their selfies with daughters and it soon became a world-wide hit. People from across India and the world shared their selfies with daughters and this became a proud occasion for all those who have daughters.

Since the launch of Beti Bachao Beti Padhao , the multi-sectoral District Action Plans have been operationalized in almost all states. Capacity-buiding programmes and Trainings have been imparted to Trainers to further strengthen capacities of district level officials and frontline workers. Nine set of such trainings have been organized covering all States/UTs the Ministry of Women & Child Development from April-October, 2015.

Some Local Initiatives

Under Beti Bachao Beti Padhao Scheme, Pithoragarh district has taken various steps towards protecting the girl child and enabling her education. The District Task Force and Block Task Force have been constituted. Meetings of these forums have organized & clear road maps have been developed and relating to Child Sex Ratio. To reach out the community at a large, awareness generation activities have been being carried out for wider dissemination of the Scheme. Various Rallies have been organized with core participation from various schools, Army schools, Employees of Government Departments, etc

In order to increase awareness about Beti Bachao Beti Padhao, street plays are also being organized in Pithoragarh. These street plays are not only organized at the villages, but also in markets to generate awareness among a larger audience. Through story visualization, people are getting sensitized towards the problems of sex-selective abortion. Issues related to the girl child and the series of the difficulties she faces through her lifespan are very well portrayed through these street plays. Through a Signature Campaign, Pledge and Oath Ceremony, message of BBBP has reached out to 700 students from  PG colleges and several Army Personnel.

Mansa district in Punjab has launched an initiative to inspire its girls to be educated. Under its ‘Udaan - Sapneya Di Duniya De Rubaru (Udaan- Live your Dream For One Day)’ scheme, the Mansa administration invites proposals from girls belonging to classes VI-XII. These girls have the opportunity to spend one day with a professional they aspire to be — doctor, police official, engineer, IAS and PPS officers, among others.

The initiative has received great response, and more than 70 students have already got a chance to spend one day with a professional, to see them function in a professional environment, helping them make better decisions about their future career choice.

Leveraging the Power of JAM: Jan Dhan, Aadhar and Mobile

   

JAM vision, will serve as the bedrock of many initiatives to come. For me, JAM is about Just Achieving Maximum.
Maximum value for every rupee spent.
Maximum empowerment for our poor.
Maximum technology penetration among the masses.

-Narendra Modi

67 years after Independence, India still had a large part of the population who had no access to banking services. This meant, they had neither any avenues for Savings, nor any opportunity to get institutional credit. PM Modi launched the Pradhan Mantri Jan Dhan Yojana on 28th August to address this fundamental issue. Within a matter of months, this scheme has radically transformed lives and futures of millions of Indians. In just over a year, 19.72 crore bank accounts were opened. 16.8 crore Rupay cards have been issued so far. There have been deposits worth Rs 28699.65 crores. A record 1,25,697 Bank Mitras (Bank Correspondents) have also been deployed. It also set the Guinness World Record for most bank accounts opened in one week -1,80,96,130.

While opening millions of bank accounts were a challenge, inducing a behavioural change to get people start using their bank accounts was another major challenge. The no of zero balance accounts have registered a steep fall from 76.8% in September 2014 to 32.4% in December 2015. More than Rs 131 crore has also been availed as overdraft so far.

All this was possible because of PM Modi’s thrust and his power of galvanizing masses and the government machinery. This enormous task was taken up in mission mode and achieved with an exemplary partnership and participation of the government and public.

While the bank accounts have given millions of Indians access to banking services, they have also played a major role in stopping corruption. Now, subsidies get deposited directly in the bank accounts in the form of direct benefit transfers, eliminating leakages and scope for any discretionary action. PAHAL Yojana, recently entered the Guinness Book of World Records for being the world’s largest direct cash transfer scheme. Under PAHAL Yojana, LPG subsidies are directly deposited into the bank accounts. Under this scheme, more than 14.62 crore people are receiving direct cash subsidies. This scheme has also helped identify and block around 3.34 crore duplicate or inactive accounts, helping save thousands of crores. Currently the Government is using Direct Benefit Transfers for around 35-40 schemes and approximately Rs 40,000 crores were directly transferred to the beneficiaries in 2015.

Once the basic banking facilities for people were in place, the NDA Government embarked on a historic move of providing an insurance & pension cover to the citizens. Pradhan Mantri Suraksha Bima Yojana provides accident insurance worth Rs 2 Lakh at just Rs 12 per year. Pradhan Mantri Jivan Jyoti Bima Yojana provides life insurance at just Rs 330 per year. Atal Pension Yojana provides a pension of upto Rs 5000 a month depending on the contribution. More than 9.2 crore people have enrolled for Pradhan Mantri Suraksha Bima & almost 3 crore people have joined Pradhan Mantri Jivan Jyoti Bima Yojana. Around 15.85 lakh people have registered for the Atal Pension

So as always stay fit and keep India Clean!